I am an assistant professor of marketing at Nova SBE.
My research broadly focuses on developing models to improve inference from data collected in different areas of marketing. I draw on theories in cognitive psychology and behavioral economics to build quantitative models that provide better insights into consumers’ decision making behavior. I am particularly interested in modeling decision effort and inattention in consumer choice. Methodologically, I use Bayesian statistics and exploit recent computational advances to depart from models that are motivated by analytical convenience.
Topics: Behavioral Economics, Choice Modeling, Process Models of Decision, Rational Inattention, Causal Inference
Methodologies: Bayesian Hierarchical Models, Discrete Choice Experiments, Bayesian Model Comparison