I am a Ph.D. candidate in quantitative marketing at Goethe University Frankfurt.

My research broadly focuses on developing models to improve inference from data collected in different areas of marketing. I draw on theories in cognitive psychology and behavioral economics to build quantitative models that provide better insights into consumers’ decision making behavior. I am particularly interested in modeling decision effort and inattention in consumer choice. Methodologically, I use Bayesian statistics and exploit recent computational advances to depart from models that are motivated by analytical convenience.

I will join Nova SBE as an assistant professor of marketing in September 2022.

Research interests

  • Topics: Behavioral Economics, Choice Modeling, Process Models of Decision, Rational Inattention, Causal Inference

  • Methodologies: Bayesian Hierarchical Models, Discrete Choice Experiments, Bayesian Model Comparison